The UAH Brand
The logo and identity graphics for 草榴社区 ensure consistency in branding campuswide and create a consistent brand experience for the university. The Office of Marketing and Communications (OMC) expects all marketing materials designed by our campus customers to adhere to the logo and branding guidelines and be submitted to the OMC for review and approval. Proper usage of the UAH approved color palette and fonts will be reviewed in all materials for brand consistency.
Brand Standards
The purpose of this manual to ensure 草榴社区 Brand stays true to itself and endures indefinitely. These brand standards are created and managed by the Office of Marketing & Communications (OMC). You can download a copy of the new brand standards here for offline reference.
Approved Acronym Usage
- Spell out "草榴社区 (UAH)" upon first usage, making sure to capitalize the 鈥渢鈥� in 鈥淭he鈥�.
- After the first reference to the university, you may use "UAH" without parenthesis throughout the written material.
- For pages on the UAH website, it is acceptable to refer to the university as simply "UAH" because the full logo is displayed at the top of each page.
- Do not refer to 草榴社区 as "UAHuntsville."
The UAH Logo
Official logo files for 草榴社区 may be downloaded from this page. By downloading any of the provided logo files, you are agreeing to use the UAH logo in accordance with the standards outlined on this page.
You must obtain approval from the OMC before purchasing or printing any products using the UAH logo, other logos and insignias, or custom artwork that references the university in any way, for a UAH-branded promotional item or event, such as a T-shirt, flyer, pamphlets, or awards. This is done to help protect the brand and reputation of UAH.
Choosing a download format
- EPS files are best for print. EPS files are vector-based, meaning they can be enlarged to any size without losing quality.
- PNG files are best for web. PNG files can easily be used in a variety of programs and settings; however, they are raster-based and cannot be enlarged beyond their original size.
The Primary Logo
The UAH logo consists of the brandmark and the university name spelled out. The combination of these two elements into a specific identifier configuration is a consistent part of our brand identity. The primary and preferred logo is the stacked and centered version:
Standard
2025 - Present
Primary Blue:
PMS 293C
CMYK: 100 69 0 4
RGB: 0 61 165
HEX: #003DA5
Primary Logo Variations
The standard logo should be used when possible. However, occasionally the background color/image or the printing method may require the logo to be displayed in one of the following alternate color schemes. For readability and impact it is important to choose the version that provides sufficient contrast to the background you will be using.
Minimum Spacing
To avoid crowding, a minimum of negative space equal to the height of the university name (shown as x) is required on all sides.
Minimum Size
For legibility, the total width of the logo should not be smaller than 1.5" in print, or 108 pixels on screen.
The Secondary Logo
A left-justified horizontal version can be used as an alternate when the logo location does not support the primary logo. This horizontal version cannot be modified in any way, including any additional wording. Usage of this logo must be pre-approved by the OMC. Click the yellow button above to contact us for approval.
Standard
2025 - Present
Primary Blue:
PMS 293C
CMYK: 100 69 0 4
RGB: 0 61 165
HEX: #003DA5
Secondary Logo Variations
The standard logo should be used when possible. However, occasionally the background color/image or the printing method may require the logo to be displayed in one of the following alternate color schemes. For readability and impact it is important to choose the version that provides sufficient contrast to the background you will be using.
Minimum Spacing
To avoid crowding, a minimum of negative space equal to the height of the university name (shown as x) is required on all sides.
Minimum Size
For legibility, the total width of the logo should not be smaller than 3" in print, or 216 pixels on screen.
Brandmark-Only UAH Logo
Do not use the brandmark-only UAH logo without permission. The brandmark-only UAH logo is used only in circumstances where space is limited and the full logo has already been introduced. To obtain this logo file and permission to use this logo, please contact the OMC at omc@uah.edu.
UAH Athletics Logo
The UAH Chargers logo is only to be used when advertising UAH Athletics. It is not to be used when advertising the university. Any other use of the Chargers logo or any of its elements must first be approved by UAH Athletics and must also be approved by OMC. The logo cannot be modified or redesigned.
The UAH Seal
The institutional seal should be used for formal representations, including diplomas, notary seals, and certificates. Any other usage is unauthorized. The primary UAH logo, as represented in this style guide, must be used as the only signature mark representing 草榴社区.
Color Palette
Web/Screen
Primary Colors
UAH BLUE
HEX: #003DA5
RGB: 0 61 165
BLACK
HEX: #2C2A29
RGB: 44 42 41
Secondary Colors
#7BA4DB - rgb(123,164,219)
#002D72 - rgb(0,45,114)
#FDDA24 - rgb(253,218,36)
#757575 - rgb(99,102,106)
#BBB1A7 - rgb(187,177,167)
#E5E5E5 - rgb(229,229,229)
Print
Primary Colors
UAH BLUE
PMS 293C
CMYK: 100 69 0 4
BLACK
PMS: Process Black C
CMYK: 0 0 0 100
Secondary Colors
PMS 659C - CMYK: 59 27 0 0
PMS 288C - CMYK: 100 80 6 32
PMS 115 - CMYK: 0 6 87 0
PMS COOL GRAY 10 - CMYK: 40 30 20 66
(*Please Note: Yellow is only to be used as an accent color for small details, not a fill color for large fields.)
Fonts
Red Hat Text is the official, approved typeface (font) used in print and across the UAH website. It is a free-to-use, sans-serif Google font with many weights appropriate for everything from titles to body copy. You can download and install the font files at .
Please note that, while Avenir is no longer our approved typeface, OMC will still use it within our logo system and in wayfinding signage. Avenir can no longer be used on the website or on any social media or online advertising posts. Contact OMC with any questions at OMC@uah.edu
AaBbCc 0123
Red Hat Text Light
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Red Hat Text Regular
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Red Hat Text Medium
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Red Hat Text Semi-Bold
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Red Hat Text Bold
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Alternative Typefaces
Red Hat Text may be installed and used within Canva.com and other software that uses Google system fonts. In cases where only system fonts may be used, you may substitute Arial or Helvetica. Century Gothic is no longer approved for use.
If you use Emma for email marketing, please use Montserrat in UAH blue (#003DA5) for titles and content section headers, and Arial at 16 pixels for paragraph text.
Clothing and Apparel
Visit our Apparel Guidelines page to make the purchase of UAH-branded clothing easier. Apparel policies followed by both the Office of Procurement and the OMC are clearly laid out and explained.
Templates
UAH Stationery
To obtain UAH Stationery, including business cards, envelopes, and letterheads, please complete the .
Powerpoint Templates
Please contact the Office of Marketing and Communications with questions: omc@uah.edu