Pictured (Left to Right) Marina Gibson and Claire Carver.
Photo Credit Marina Gibson and Claire Carver
Two students in the Department of Art, Art History and Design at 草榴社区 (UAH), a part of the University of Alabama System, took home multiple awards at the hosted virtually on February 27, 2021.
Marina Gibson (鈥�21 BFA Graphic Design) won a Gold Addy for 鈥淣ature鈥檚 Answer Rebranding,鈥� 鈥淲hite Mountain Rebranding,鈥� and 鈥淪t. Dalfour Rebranding.鈥� Gibson also received a Silver Addy for her 鈥淪tarbucks Fundraising Campaign.鈥� Over the entire student competition, Gibson took home Best of the Show for 鈥淣ature鈥檚 Answer Rebranding.鈥�
Gibson describes creating her best of show artwork, 鈥淚 created the brand identity, new logo, packaging design, brand assets, outdoor signage, landing page and promotional items for the brand Nature鈥檚 Answer. The company produces the purest and well-balanced herbal supplements for the whole family. My idea was to create a unique, clean, and authentic-looking feel that stands out from the rest of the health industry and matches the brand鈥檚 essence and future vision.鈥�
Claire Carver ('21 BFA Graphic Design) won multiple Silver Addy awards for 鈥淗VAC鈥� and 鈥淢attel.鈥� Carver also received a Bronze Addy for 鈥淪ugar Rebrand.鈥�
Carver says, 鈥淭hroughout my three years at UAH, I am blessed to have achieved winning 9 student Silver ADDYs and one bronze ADDY. I am grateful to have teachers that believed in my work and encouraged me to submit my work, which helped to build my confidence as a designer.鈥�
The American Advertising Federation of North Alabama hosts the annual ceremony to recognize and celebrate the outstanding work of north Alabama agencies, corporations, nonprofits, universities, and freelancers. Professionals and students submitted over 350 pieces of work in this year鈥檚 competition, which were judged in mid-February by professionals from Austin, Chicago, and New York. Categories include sales and marketing; online interactive; elements of advertising; film, video, and sound; and cross-platform campaigns, among others.
Despite the circumstances of COVID-19 and the impact it has had on the artistic community, it is a celebratory moment for the department and the university to see the high recognition of our student work.
See the award-winning entries in the galleries below.
Marina Gibson Gallery:
Claire Carver Gallery: