草榴社区

Dr. Xiaotong Li, a professor in the College of Business at 草榴社区 (UAH), has been named to a list of the world鈥檚 most cited researchers by , a global provider of analytics in academia and government. The identifies researchers who have published multiple papers that are frequently cited, placing them in the top one percent for citations in their fields over the past decade.

鈥淥ur Highly Cited Researchers program identifies and celebrates individuals who have demonstrated significant and broad influence in their field(s) of research,鈥� Clarivate notes in the official award announcement. 鈥淭his list, based on citation activity, is then refined using qualitative analysis and expert judgment as we observe for evidence of community-wide recognition from an international and wide-ranging network of citing authors. Of the world鈥檚 population of scientists and social scientists, Highly Cited Researchers are 1 in 1,000."

Li鈥檚 expertise at UAH, a part of The University of Alabama System, includes business analytics and big data; database management and electronic commerce in the Department of Information Systems, Supply Chain & Analytics. The researcher won the best paper of the year award for an article in IEEE Transactions on Engineering Management from the IEEE Engineering Management Society, and his work has appeared in the Journal of Management Information Systems and Marketing Science, among numerous others.

鈥淭he research areas of mine that get the highest number of citations include emerging tools and technologies used in e-commerce, business applications of blockchain technology, sharing economy and mobile payment platforms,鈥� Li says, who has worked in UAH鈥檚 business school for 24 years, where he played a key role in developing the master's program in business analytics.

Li鈥檚 paper, How live streaming influences purchase intentions in social commerce: an IT affordance perspective, published in the journal , has been cited by scholars over 1,000 times alone since 2019.

鈥淭his paper is one of the earliest studies that examines how live streaming influences e-commerce customers鈥� purchase intentions,鈥� the researcher explains.

Li has served on the editorial board of Marketing Science and is an associate editor of Electronic Commerce Research and Applications, noting his favorite areas for current and future research include 鈥渂usiness applications of AI, enterprise digital transformation and internet platform competition.鈥�

Clarivate鈥檚 analysis draws on data from its Web of Science citation index, together with qualitative analysis performed by experts at the .